For ideas on how to create evergreen videos, check out this Forbes expert council post that features advice from our co-founder, Bob Finlayson.

Bold co-founder Bob Finlayson on Forbes.com.

Bold Co-Founders Paul Brunato and Bob Finlayson discuss the intersection of thought leadership and content marketing.

B2B decision makers reward companies with high-quality thought leadership and punish those whose thought leadership is derivative, lacks insights or doesn’t speak to the decision maker’s concerns. Yet in study after study, many B2B companies are failing to make the grade with the thought leadership content they create.

Check out this article to learn the 7 steps B2B marketers should employ to engage their target audience and drive sales.

Find out how to use data-driven content to win the race for thought leadership, capture the attention of your target audience and achieve your sales and marketing goals.

Discover the steps you can take to re-organize your communications and marketing departments to maximize their impact on the bottomline.