AI offers the capability to remake many business functions, including marketing. Here are five strategies that enable startups to take on much larger competitors by leveraging AI in their marketing.

Enterprises can also leverage these strategies to redesign or reorganize their marketing departments.

AI-powered marketing functions every startup needs.

Over the past few years we’ve seen a gradual but important shift in the behavior of buyers at B2B enterprises. The implications for demand generation programs are profound.

Simply put, if sellers of enterprise solutions want to grow revenue and take market share from competitors, they must realign their demand generation programs and redraw their customer journey maps.

For sellers of complex, enterprise-grade products and services, a demand generation program is a key component of an effective marketing and sales strategy. Yet many such programs fail to deliver sufficient results to justify their cost. Why?

In our experience, these failures have three primary causes:

Every marketer knows lead nurturing is essential to a successful demand generation program. But given the new B2B sales environment where buyers feel more overwhelmed than empowered, how do you nurture leads effectively? And how do you score them – realistically – so you can spend your valuable resources on the right leads? These are the questions we’ll tackle in this article.

In the rapidly evolving world of marketing, it's easy to get lost in a sea of buzzwords, trends, and flashy campaigns. But beneath the surface lies a cornerstone that remains consistent in its power and relevance: audience data. Read on to learn more.

Five strategies for creating an effective thought leadership program that builds trust with customers and prospects, and drives sales and long-term growth.

In today's rapidly evolving business landscape, marketing executives must adapt to stay ahead of the curve or risk losing market share to their competitors.

When the economy takes a nosedive, many businesses feel the pressure to cut costs and tighten their belts. But counterintuitive as it may seem, investing in marketing during an economic downturn can actually provide a significant competitive advantage.

Make your LinkedIn advertising campaigns much more effective by taking the targeting features of LinkedIn and combining them with customer persona data and customer journey maps. Here’s how.

Successful B2B marketing in today’s business environment is about understanding who your target audience is demographically and psychographically, and what they care about, i.e., their challenges, pain points and aspirations.

The key to effective B2B marketing – and especially Account-Based Marketing – is understanding your customer’s path on their journey of solution discovery. Check out our post to learn how.

Understanding the B2B customer journey from identification of a business need to vendor selection is critical to your success. But many companies fail to create content that leverages the B2B journey so as to bring customers to their door. Check out this Forbes post -- written by one of our co-founders -- for actionable ideas on how to make the customer journey work for your company.

Don’t let the countless multitude of bad email apples spoil your barrel of marketing tools at your disposal. If you’re not sure where to start with this tried, true, and proven marketing discipline, here are some tips to help you get going:

Inbound marketing can be a valuable strategy for technology companies looking to attract and retain customers in a cost-effective, targeted, and measurable way.

When it comes to marketing, understanding your audience's perspective is critical. This means taking the time to get to know your target audience, what they care about, and what motivates them to take action.

Check out the video version of our post entitled “7 Steps to a Truly Engaged B2B Audience.”

In this post in Forbes, you’ll find tips from a group of marketing experts, including our co-founder, Bob Finlayson, that will help you turn your company’s blog into a powerful tool for brand building and industry leadership.

Check out this post on Forbes for expert advice on how to use Instagram for B2B marketing, including thoughts from our co-founder, Bob Finlayson.

Check out Bold Founding Partner Paul Brunato’s latest article on LinkedIn about avoiding the temptation of using clickbait to grow your B2B socials and how to create meaningful content that will engage the audience you want to reach — the one that will actually build your business!